Bachelor’s in Marketing – Marshall University

The Bachelor’s in Marketing program prepares students to meet the challenges of a technological business environment. The job of Marketing is to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The Bachelor’s in Marketing degree prepares you to professionally carry out these responsibilities.

Graduates will develop crucial skills needed in real world jobs such as critical thinking skills, oral and written communication skills, selling skills, market research, and consumer behavioral patterns. Graduates of the program add value to many types of organizations. They are prepared to meet the challenges of a technological business environment because they have mastered many professional skills.


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